A Branded/Verified Product that appears on a retailer’s listing menu indicates that the retailer is authorized by that Brand to carry their products.
​
For a Brand on the platform, this showcases your clients - verified retailers - that carry your products. It extends your visibility on the platform, allowing end users to click through directly to your brand page, from a retailer’s menu.
​
For a retailer on the platform, this allows you to highlight your professional relationship with the Brand. Retailers take advantage of the Brand’s professional assets for the product page, including photograph, product name, description and category/discovery information, reducing your workload. Retailers also take advantage of the extended visibility on the Brand page, as a verified retailer - on the product level, it will also allow retailers to highlight their price point amidst competitors in the area.