Copy Guidelines
Follow these essential text rules to reduce, or avoid, creative rejections:
General Copy Do's
Follow Brand Guidelines: Write copy that aligns directly with Weedmaps’ Brand Book and Voice and Tone guidelines.
BOGO Pricing Specificity: When promoting any "Buy One, Get One" (BOGO) deal or free items, the offer text must explicitly state that the second item is available "for $.01" (e.g., "Buy One, Get One for $.01").
Only applicable if state regulations permit.
Include State Disclaimers: Ensure your company's logo and any mandatory state or province disclaimers are clear and legally compliant.
Designer Automation: Note that standard disclaimers are automatically added by your Creative designer, but you still remain responsible for ensuring ad copy satisfies applicable laws
General Copy Don'ts
No All-Caps: Avoid using all-caps text in your copy, as it drastically reduces scannability and hurts visual appeal.
No Pure White Backgrounds: Do not use a pure white background (#FFFFFF). Pure white elements blend directly into the platform page layout, making your ad fail to stand out.
Vape Policy and Suggested Alternatives
Due to app store guidelines and platform requirements, explicit images or mentions of vape products are prohibited on iOS apps. To avoid creative rejections, we’d suggest adhering to the recommended vocabulary and imagery guidelines below:
Recommended Terms
Flagged Terms (Not Recommended) | Suggested Alternatives |
Vape / Vapes / Vape Pen | Disposable / AIO (All-In-One) |
Cartridge / Cart / Carts | Thread / 510 / Tank / Disposable |
Pod / Pods | Unit / Device |
Battery / Batteries | Hardware / Hardware System / Device |
Pen / Pens | Disposable / AIO (All-In-One) |
Imagery Rules
Prohibited: Banners featuring pictures of physical vape pens, cartridges, carts, pods, batteries, or pens will be rejected immediately.
The Packaging Exception: You CAN feature high-quality imagery of your product packaging, provided that the physical cartridge, cart, pod, or hardware itself is not visible in the creative.
Banner Dimensions & Dynamic Breakpoints
To avoid text or product imagery getting cut off across different screens, design using the sizing grid below. For high-resolution displays, it is strongly recommended to supply double-resolution (2x) formats.
Critical Optimization Tip: Mobile is by far the most heavily used view by consumers on the Weedmaps platform. Generally, only other businesses browse using the Desktop view.
You should prioritize and optimize your designs primarily for the Mobile layout to maximize consumer engagement, while still keeping tablet and desktop configurations lightly in mind.Reminder: Users cannot zoom in to the creatives on Mobile, avoid using small text and imagery.
Placement Types & Recommended Background Dimensions
Placement Type | Recommended Background Dimensions |
Hero Banner, Savings Banner | 2880px x 800px |
Promo Tile | 2880px x 800px |
Search (SERP) Banner | 2880px x 480px |
Work Smarter: Try the In-Platform Creative Designer Tool
Don't want to build assets from scratch or worry about dynamic dimensions? We highly encourage clients to leverage our built-in banner Creative Designer tool right inside Weedmaps Admin.
Built-In Sizing & Safe Zones: The Creative Designer automatically sets up layouts that align with our dynamic breakpoints and safe zones.
Proven Performance: Historical campaign data shows that banners built using our native designer tool consistently yield significantly higher click-through rates (CTR) compared to custom uploads.
It is the fastest, most reliable way to launch an optimized, high-converting banner campaign.
Still Have Questions About Your Banners?
Balancing pixel-perfect mobile layouts with compliance guidelines can feel like a lot to juggle. If you need a second look at your packaging imagery, BOGO copy, or mobile safe zones before submitting, don't hesitate to reach out!
Connect with our support team at [email protected] or your Weedmaps Representative for more information.