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Product images and landing page asset guide for ads
Product images and landing page asset guide for ads
A
Written by Asa Toburen
Updated over a year ago

How to use the Asset Kit

The WM Ads Asset Kit includes 3 different image guides to use as reference. Fit your assets into the provided files and submit them for review and mockups.

Hero Banner Asset Checklist

  • Product Image or Logo

  • Background Image (Optional)

  • Background Color

  • Click-Through URL

  • Header Copy

  • Subtitle Copy

  • Call to Action Copy

  • Text Color Theme (Black/White)

Additional Ad Unit checklists can be found below.

Product Image Sizing Guide

The image is sized for both Hero Banner & Promo Tile. Fit your logo or product into the square. Make sure the background is transparent.

Hero Banner Background Guide (Optional)

The image is sized for the Hero Banner with labeled breakpoints. The sides of the image will crop at the respective breakpoints. The copy will sit on top of the background, so don't add any text or designs that could affect legibility.

Promo Tile Background Guide (Optional)

The image is sized for the Promo Tile with labeled breakpoints. The image will crop at the respective breakpoints. The copy will sit on top of the background, so don't add any text or designs that could affect legibility.
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Required: Assets due 72 hours before campaign launch.


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ASSET KIT CHECKLIST


Please confirm the following assets are provided when running campaigns in any of the following ad units:


Hero Banner Assets

  • Product Image or Logo

  • Background Image (Optional)

  • Background Color

  • Click-Through URL

  • Header Copy

  • Subtitle Copy

  • Call to Action Copy

  • Text Color Theme (Black/ White)

Promo Tile Assets

  • Product Image or Logo

  • Background Image (Optional)

  • Background Color

  • Click-Through URL

  • Header Copy

  • Subtitle Copy

  • Call to Action Copy

  • Text Color Theme (Black/ White)

  • CTA Button Color

Landing Page Assets

  • Fully Designed Desktop Banner Image

  • Fully Designed Mobile Banner Image

  • Title & Formatted Copy for Landing Page "Details"

SERP Banner Assets

  • Product Image or Logo

  • CTA Button Color

  • Click-Through URL

  • Header Copy

  • Subtitle Copy

  • Call to Action Copy

Email Banner Assets

  • Email Banner Image

  • Click-Through URL

Order Confirmation Assets

  • Desktop Banner Image

  • Mobile Banner Image

  • Click-Through URL


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HERO BANNER

  • A: Background: Hex Color or 2880px x 800px PNG

  • B: Product Image: 1000px x1000px PNG

  • C: Header Text: Max 32 characters

  • D: Subtitle Text: Max 36 characters

  • E: CTA Text: Max 14 characters

  • Text Color: Black/White

BACKGROUND IMAGE SPECIFICATIONS

  • File Type: PNG/JPG

  • Dimensions: 2880px x 800px

BREAKPOINTS

  • Background image crops from the sides.

  • Desktop: 1440px x 400px

  • Tablet: 831px x400px

  • Mobile: 639px x 232px

  • Mobile Small: 375px x 232 px

PRODUCT/LOGO IMAGE SPECIFICATIONS

  • File Type: PNG

  • Dimensions: 1000px x 1000px

  • Product/Logo image is rendered beneath the text. Template options (see below) are available to accommodate text and image overlap.

  • Please use the attached reference images as needed. Images are sized per template specs.

TEMPLATE A | NO OVERLAP

The text does not overlap with the Product/Logo image. Product/Logo image is not full height on mobile small. Assets are shared across all sizes.

CHARACTER LIMITS

  • Header: Max 32 characters

  • Subtitle: Max 36 characters

  • CTA: Max 14 characters

SIZING & COMMON DISPLAYS

  • Desktop: 15" Display | iPad Pro

  • Tablet: iPad

  • Mobile: iPhone 6/7/8 Plus | iPhone XR | Galaxy Note 9 | Pixel 2/3

  • Mobile Small: iPhone 6/7/8 | iPhone X/11 | Galaxy S5

TEMPLATE B | OVERLAP

Text can overlap with the Product/Logo image. The product/Logo image is the full height on all displays. Assets are shared across all sizes.

CHARACTER LIMITS

  • Header: Max 32 characters

  • Subtitle: Max 36 characters

  • CTA: Max 14 characters

SIZING & COMMON DISPLAYS

  • Desktop: 15" Display | iPad Pro

  • Tablet: iPad

  • Mobile: iPhone 6/7/8 Plus | iPhone XR | Galaxy Note 9 | Pixel 2/3

  • Mobile Small: iPhone 6/7/8 | iPhone X/11 | Galaxy S5


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PROMO TILES

  • A: Background: Hex code color

  • B: Product Image: 1000px x 1000px PNG

  • C: Header Text: Max 24 characters

  • D: Subtitle Text: Max 28 characters

  • E: CTA Text: Max 14 characters

  • Text Color: Black/White

  • CTA Color: Hex code color

Template Limits & Restrictions

Fixed font type & position. Text color can be all white or all black. The product image may overlap with text depending on the image. Text wrap and breakpoints vary from device.

BACKGROUND IMAGE SPECIFICATIONS

  • File Type: PNG/JPG

  • Dimensions: 2880px x 800px

BREAKPOINTS

  • Background image crops from the sides.

  • Desktop: 1440px x 400px

  • Desktop Small: 720px x 400px

  • Tablet: 831px x400px

  • Mobile: 639px x 400px

  • Mobile Small: 375px x 400px

PRODUCT/LOGO IMAGE SPECIFICATIONS


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  • File Type: PNG

  • Dimensions: 1000px x 1000px

The product/Logo image is rendered beneath the text.

Please use the attached reference images as needed. Images are sized per template specs.
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TEMPLATE REFERENCE GUIDE

Background crops from the sides. The product/Logo image does not overlap with the header or subtitle text. Assets are shared across all sizes.

CHARACTER LIMITS

  • Header: Max 24 characters

  • Subtitle: Max 28 characters

  • CTA: Max 14 characters

SERP BANNER

  • A: Product Image: 1000px x 1000px PNG

  • B: Header Text: Max 32 characters

  • C: Subtitle Text: Max 22 characters

  • D: CTA Text: Max 12 characters

  • D: CTA BKG Color: Hex Color

  • D: CTA Text Color: Black/White

  • E: Disclaimer: State required legal disclaimers/warnings (Certain states may have additional requirements that cannot be hidden behind the tooltip).

SERP Limits & Restrictions

Fixed font type & position. The header & subtitle font color is fixed. CTA text color can be black or white.

Ad disclaimers are added if required for state compliance.

oSERP BANNER

  • A: Product Image: 1000px x 1000px PNG

  • B: Background: 2880px x 800px PNG or Hex Color

  • C: Header Text: Max 21 characters

  • D: Subtitle Text: Max 28 characters

  • E: CTA Text: Max 14 characters

  • E: CTA BKG Color: Hex Color

  • E: CTA Text Color: Black/White

  • F: Disclaimer: State required legal disclaimers/warnings (Certain states may have additional requirements that cannot be hidden behind the tooltip).

oSERP Limits & Restrictions

The background will crop depending on the device. Images cannot have elements that cannot be cropped.

Fixed font type & position. The header & subtitle font color is fixed. CTA text color can be black or white.

Ad disclaimers are added if required for state compliance.

EMAIL BANNER


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An email banner is an ad unit embedded in the WM newsletter. The ad uses a static image, allowing for a fully customizable design to reach all opt-in users in the targeted region.

Note: This ad unit is only available as an add-on to a hero banner campaign.

Email Banner: 1200px x 400px PNG

LANDING PAGE

Visit https://weedmaps.com/events/wm-ads for an example page.

  • A: Desktop Banner: 2400px x 600px PNG

  • B: Mobile Banner: 1980px x 1080px PNG

  • C: Title: Text

  • D: Details Copy: Word Document

  • E: CTA Text: Text

  • F: Map: General location or address

Template Features & Limits

Banner images must be fully designed. Text is not added. Hyperlinks are supported in the Details copy. CTA button & Map cannot be adjusted or removed. Formatting must be done on a Word document. URLs cannot link offsite from the WM ecosystem.

ORDER CONFIRMATION



ORDER CONFIRMATION SPECIFICATIONS

The Order Confirmation banner template requires 2 static images to deliver on desktop and mobile.

  • File Types: PNG/JPG

  • Desktop/Tablet: 2251px x 844px

  • Mobile: 1200px x 900px


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INBOX NOTIFICATION

  • A: Image: 400px x 400px PNG

  • B: Title: Text | 75 Characters max ("Sponsored:" will be added to the front of the Title copy)

  • C: Body: Text | 80 Characters max

  • D: CT URL: weedmaps.com/ URL

Features & Limits

Add-on only – must be purchased with another Ad Unit. User targeting will match region targeting of the other purchased Ad Units. URLs cannot link offsite from the WM ecosystem.

CONTENT GUIDELINES

Ads must be compliant with state regulations and all disclaimers and state-required information may be added as needed. Our Ads Specialists and Ad Operations team can provide general disclosure requirements for your state, but any such simplified requirements provided are not meant to be comprehensive. Advertisers are always responsible for ensuring that their ads comply with all applicable laws, statutes, ordinances, rules, public order rules, industry codes, regulations, and legal processes in each geographic area where the ads will run.

  • Your company name or logo must be displayed as consumers need to know who is advertising.

  • Any language that contains "order", "vapes", "pods", "cart" is strictly prohibited. Images of vape cartridges are not allowed.

  • Keep the design clean and accessible to all users. Do not use any images that are graphic or vulgar.

  • Legibility is a priority. The limited text color options are meant to ensure ease of access to all our users. Try to avoid clashing or hard-to-read colors.

  • Ads and calls to action must not be false or misleading in any manner. Please accurately describe any offers and do not make any unjustifiable claims. Ads may not contain any health or safety claims.

  • Do not use logos or images you do not have rights to. Branding, logos, trademarks, or images that belong to another entity or are confusingly similar to other entities will be rejected.

  • Promotions, hyperlinks, and ad click-through URLs cannot link off the site. Phone numbers, email addresses, and external URLs are prohibited.

  • Ads may not depict consumption of cannabis or promote over-consumption of cannabis.

  • "Order" and vape cart text and image prohibition do not apply to email banners or landing pages.

  • Landing pages can only be used on an at-need basis. Please confirm with your rep or Ads Specialist the details of landing page uses. Use cases include multiple listings, deals, or special event launches.

  • All assets must be reviewed and approved before campaign launch.

  • Promoting medical and health benefits associated with the use of THC/CBD are prohibited at this time.

CAMPAIGN POLICY


Asset Submission

Assets must be submitted no later than 72 hours before the start of the campaign. If the campaign is slated for the weekend, assets should be in no later than Wednesday EOD. This includes ancillary creatives, such as landing page banners and copy.

Change Policy

Changes may be necessary, and Ad Operations can accommodate updates as long as I submit them promptly. Changes must be requested 48 hours before the campaign launch.

Once the campaign has been approved internally, the campaign is locked.

Late Submissions

Late asset submission may result in a delay in the campaign launch. Dates are locked per the insertion order, and there will be no refund if a campaign is delayed or impression goals are not met due to late submissions.

Any campaign that has multiple creative variations must adhere to the 72-hour submission time before the creative changes.

If an insertion order has multiple campaigns, the policy is strictly enforced. If assets are not confirmed 48 hours before the next campaign date, the previous assets and copy will be used. You may choose to disable the campaign, but no refund or credit will be issued.

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