Once your business is up and running on Weedmaps, here are some things you can do to improve the quality of your listing.
BUSINESS DETAILS
Keep your ‘About Us’ section, business details, and announcements up to date
Weedmaps is the premier destination for cannabis consumers, and your listing allows them to explore your menu and become loyal customers.
A descriptive, well-written About Us benefits your business by:
Helping customers know what to expect when they buy from you
Showing how you are different from your competitors
Boosting your search engine ranking and visibility
You also have the option to let returning customers know what’s going on by updating your Announcements section. Tell them about a new location, new specials and products, or any news you want to highlight!
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MENU
Increase consumer delight by keeping your menu up-to-date daily with your current inventory
Take the work out of manually updating your menu and integrate your point of sale (POS) system with your menu so it updates automatically and in real time.
Can’t integrate your POS? Make sure you’re manually updating your menu as frequently as possible. When a customer gets what they want on the first try, they are more likely to return.
Make sure to have good breadth and depth of products
Customers have different consumption preferences: flower, vapes, edibles, concentrates, and more. Make sure you are servicing everyone by having multiple product categories with many options in each.
Customers are able to see the breakdown of categories on the WM Orders menu — the more categories you have, the more you stand out.
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PRODUCTS
Give your customers more confidence and save time by using brand verified products
Having Brand Verified products lets customers know you are authorized by that brand to carry its products. If that brand already has loyal customers, they will feel more comfortable ordering from you, knowing you are an authorized retailer.
Using this verification tool saves you time when building your menu – at no additional cost to you.
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When adding custom products, make sure to add product photos and descriptions
Visual presentations of your products play a large role when it comes to making sales and creating customer loyalty. Every custom product should have a high-quality image and detailed product description to go along with it. Remember, many customers will be viewing your menu on a mobile device, so clarity is key!
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REVIEWS
Encourage your customers to share their opinion by leaving reviews
Customer reviews are one of the best forms of free advertising. The reviews you get and the responses you give help inform potential customers.
Strategies to increase your reviews:
Reminder cards in exit bags
Incentives to provide reviews*: Discounts, stickers, monthly raffles
Verbal reminder at POS, especially after a positive interaction
Signage at exit (retailers only)
*Check local laws
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Make sure your customers know you care by leaving official review responses
Official review responses are the best way to directly interact with the customers Weedmaps brings to you. Leaving official review responses encourages return customers and can help combat negative reviews. It helps strengthen your relationships and creates a loyal customer base.
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ORDERS
Give your customers the ability to order ahead by becoming orders-enabled
Amplify your visibility to high-intent consumers
Make it easy for local users to find your business with search filters, shopping cart icons, and tags
Take orders from everywhere
Add WM Orders as a new sales channel to increase visibility
Centralize your workflow
Manage a single dashboard to receive, process, and fulfill orders
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SAVINGS
Help customers with budgetary constraints find the savings they’re looking for with WM Deals
More than ever, consumers are price-conscious. WM Deals helps you showcase discounts to help customers with budgetary constraints find savings.
Create
Creation tool — quickly create deals in an easy-to-use interface
Preview mode — see exactly what your deal will look like on Weedmaps before you press submit
Schedule
Scheduling tool — set start and end dates and regional availability
Calendar — edit, delete, or view deal details right from a color-coded calendar
Manage
Search — find the deals you want to edit or schedule
Filters — easily manage approved, pending, or denied deals
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Enhance your exposure with sales pricing
Sales pricing allows retailers to mark products on their menus on sale. Products that retailers mark on sale will appear on listings, search results pages, and filtered results, helping retailers drive traffic to stores and move products from shelves. When a retailer marks a product on sale, Weedmaps will show the product’s sale price throughout the Weedmaps platform, including new pages aimed at price-conscious consumers.
Promo codes are only available to Orders-enabled clients and help you save time and plan ahead by encouraging your customers to order ahead and get savings.
Weedmaps gives you the power to add your own custom promo codes as well as the opportunity to be included in sitewide promo codes, giving you additional advertising across the platform.
Promo codes can also be added to an online deal, combining the reach of promo codes and WM Deals, and enhancing the experience for your customers by ensuring they get the savings they're looking for.
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WM STORE
Give your customers the ability to order ahead by becoming orders-enabled
One menu, two channels
Save time training your staff. Manage your weedmaps.com listing menu and WM Store menu from one place with a simple line of code.
Built to fit your operations
One embeddable menu to support delivery, pick-up, or both. Choose your delivery service area with flexible zones and built-in compliance.
Match your menu to your brand
Beautiful, customizable menus that look and feel like your brand. Add your logo, select your color scheme, and choose between card or list views.
Powerful pricing features to increase customer loyalty
Deals, discounts, and rewards. Mark products on sale with strikethrough product pricing or create custom discount codes on the fly. Easily offer customers special rewards and options to join your loyalty program at checkout with direct integrations with the leading loyalty and CRM platforms.
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