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How can I improve the quality of my brand listing page?
How can I improve the quality of my brand listing page?
Rafael Silvany avatar
Written by Rafael Silvany
Updated over a year ago

Once your business is up and running on Weedmaps, here are some best practices to improve the quality of your brand listing.

About

Tell your brand story and keep it up to date.

A descriptive, well-written About benefits your business by:

  • Showing how you're different from your competitors

  • Boosting your search engine ranking and visibility

  • Helping customers know what to expect

Brand listings allow customers to explore your brand and products and become loyal.

Try expressing your brand visually by uploading an avatar and hero image.

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Products

Distribute your products through trusted retailers and give your customers more confidence with brand-verified products.

Your product(s) won't appear on the Products tab from your brand page until at least one retailer has added your product(s) to their menu.

Regular updates to your product catalog let retailers access your brand’s most current offerings, photos, and descriptions.


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Product photos and descriptions

A visual display of your product plays a significant role in discovering your brand and creates customer loyalty.

Brand products should have a high-resolution image and a detailed description. Remember, many customers view your products on a mobile device, so clarity is critical.

Helpful links:

Retailers

Encourage retailers to add your verified brand products to their menus.

Verifying your retailers lets your customers locate your brand products and helps retailers save time building their menus, ensuring brand integrity and accuracy. Customers will be able to shop and checkout from your verified retailers confidently.

NOTE: You can opt to automatically verify retailers that submit verification requests but can always reject requests that have been automatically verified.

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Reviews

Get your customers to share their opinions.

The reviews you get and the responses you give help inform potential customers. Reviews are one of the best forms of advertising.

Here are a few strategies to increase your reviews:

  • Add customer reviews to your brand website

  • Friendly reminders in your email campaigns

  • Reminder cards at event activations


Helpful link:

Favorites

Encourage your customers to favorite your brand listing.

To help build long-term relationships and brand loyalty, encourage customers to favorite your brand products.

Strategies that increase your favorites:

  • Add a message on your brand website

  • Friendly reminders in your email campaigns

  • Reminder cards during event activations

Customers who favorite your brand listings may be retargeted in future campaigns.

WM Store

Set up pick-up and delivery orders through your brand website.

You can manage your brand listing and WM Store, an easy-to-use e-commerce solution connected to 15,500+ retailers across multiple states, all from one place.

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