Each Listing Analytics tab (Overview, Nearbys, Deals) has graphs, tables, and columns associated with its data. To understand the meaning of the various terms, we've highlighted each for you below. Note: Nearbys and Deals will be launched at a later date.

Overview

Overviews' graphs and tables

Conversion Actions
- Contact Clicks
- Order Count
Engagement
- Listing Page Visitors
- Total Clicks
Clicks
Cost Per Click Trend
eROAS, Cost Per Click, Cost Per LPV
All Listings - Historical Products Table

Column Name	Explanation
Listing Name	The name of the listing in Weedmaps.
Listing Region	The region that the listing is associated with.
Product Region	The region that the Weedmaps product is associated with.
Listing ID	The ID of the listing in Weedmaps.
Listing Type	Dispensary, Delivery, etc.
Pro-Rated Spend	Total Monthly Recurring Spend for the period based on active days includes Ad spend when viewed at Organization Level.
Premium Days	A total sum of active premium product days. Ex: An account with two premium products active for the entire month (i.e. 30 days) would show 60 premium days.
Total Clicks	Total listing clicks across all surfaces from users within the listing region.
Deal Views	Total Deal views for the listing.
Cost Per Click	Pro-Rated Spend / Clicks
Listing Page Visitors	Unique daily visitors to a listing page. Includes listing previews.
Cost Per LPV	Pro-Rated Spend / Listing Visitors
Contact Clicks	Total contact clicks (Includes phone, directions, email, and website.)
Phone Clicks	Total contact clicks - Phone
Direction Clicks	Total contact clicks - Directions
Website Clicks	Total contact clicks - Website
Email Clicks	Total contact clicks - Email
Order Count	Total Transactions placed during the time. Captures all orders placed on Weedmaps at the time of order entry (expect potential delays using a POS integration).
Order GMV	Order GMV Total Transaction Sales $ for placed orders during the time.
AOV	Average Order Value (Order GMV/Order Count) for placed orders during the time.
eROAS	((Contact Clicks + Orders Placed + Deals Claimed) * AOV) / Pro-Rated Marketing Spend (If there are no orders data, a default value of $80 will be displayed for individual listings, ads spend is omitted)