What is the advantage of verified products?
Brand-verified products, which are Branded products that have been submitted for verification by retailers, get a blue checkmark badge. This allows them to show up more prominently across customers’ shopping experiences.
Verified products show up higher on listing pages and they can be featured in product carousels across the platform.
Nearly three quarters of all menu item clicks are on verified products and they convert at a much higher rate than unverified products.
Verified products also benefit from improved content quality - brand assets from your catalog (photos, descriptions, key attributes) are transferred to the menu item once verified, giving Brands greater control over how consumers view their items on menus.
How can Weedmaps help you verify your catalog?
Weedmaps has a dedicated curation team that leverages matching algorithms to find your products across retailer listings and verify them for you. Once our team has identified your items in a retailer’s listing, we submit those matches for you to verify and update.
What is Auto-approve and how does it work?
Auto-approve is a setting that automatically verifies the matching work our curation team does to match retailers listings to your Brand catalog, without requiring you to manually review each match before the listings are updated with the information contained in your brand catalog. When Auto-approve is turned on:
You will not have to actively manage and approve queues in Admin.
At any time, you can review your verifications and ensure they are accurate.
If a retailer link is incorrect, you can unlink / reject at any time.
You take advantage of our machine learning algorithms, and manage exceptions when needed.
Enabling or disabling Auto Verification
When you set up your brand catalog, Auto-approve is enabled by default. We recommend that you leave Auto-approve enabled, but if you prefer to manually manage your retailers, you can uncheck the Auto-approve box at any time. If you do this, please be sure to login to Admin regularly and manually manage your verification queue to have the best results on Weedmaps.
Viewing Newly Linked Retailers
You can easily view newly linked menu items from our curation team. Not only will these newly linked items get more engagement from shoppers, but you will now have more visibility into your retail network. Here is how you use this new feature:
You will now see an option to “View Retailers” at a product level
Products that have newly linked retailers (last 30 days) will be tagged with the “New” tag
Upon selecting “View Retailers” you will be redirected to a view that shows all the retailers that carry a specific product
The “New” tag in this view will indicate that the retailer was linked within the past month
If you notice an incorrect link, select the "Unlink" option at the retailer level and your product will be unlinked from all menus that the retailer is carrying it on