Skip to main content
All CollectionsAdvertising
How to view ad reports and insights
How to view ad reports and insights
A
Written by Asa Toburen
Updated over a year ago

Being able to understand how your ads are performing is critical to any business.

With WM Ads Performance and Insights, you can pull real-time on-demand data from your campaigns and placements to better understand:
​

  • Visibility
    ​

  • Engagements


This guide will walk you through how to view:
​

  • Ad performance reports
    ​

  • Consumer affinity insights reports
    ​

Viewing ad reports

Follow the steps below to view your ad performance reports.

  1. Log into WM Admin.
    ​

  2. Click Advertising.
    ​

  3. Click Performance to view your ad campaign data.
    ​


​

At the top of the page are Impressions, Clicks, and Click Through Rate (CTR) for all campaigns in the time period.

Below the top line data is a breakdown by each Campaign and Flight that ran in the time period. This table also includes Rate Type and Ad Spend information.


​

  1. To adjust the date range, use the calendar picker.
    ​

  2. Click Apply:
    ​

    1. Alternatively, you can select a predefined date range, and the report will auto-update.

At the bottom half of the page is performance data for clicks, impressions, and CTR by campaign.

  1. Click the Show dropdown to change which campaigns will be included in the chart:
    ​

    1. Up to five campaigns can be selected.
      ​
      ​

  2. Click Apply.
    ​


​

  1. Click the Chart data by dropdown to view data by campaigns, regions, or placements:
    ​

    1. Up to five regions or placements can be selected in the Show dropdown.
      ​

  1. Click Share at the top-right corner to send a link to the report or save it as a PDF.

Viewing consumer affinity insights

Follow the steps below to view your consumer insight reports.

  1. Click Advertising.
    ​

  2. Click Insights to view your consumer affinity insights.
    ​


At the top of the page are five Product Categories and Subcategories that Weedmaps users showed interest in after viewing your ad.


The bottom half of the page shows the top 10 Brands and Products that Weedmaps users showed interest in after viewing your ad.

Each item in the chart is broken out by category (when applicable).

  1. Click Share at the top-right corner to send a link to the report or save it as a PDF.
    ​

Did this answer your question?