Audience is a new configuration option when creating a promotion or online deal. Through this new option you can create a true first time and return customer promotions. These promotions will only be shown and usable to applicable customers based on their weedmaps shopping history.
All customers will apply the promo code to all shoppers who use it when ordering from your listing on Weedmaps. This is the default setting.
First-time customers will only apply to shoppers making their first order at your listing on Weedmaps.
Return customers will only apply to shoppers making an order after their first order at your listing on Weedmaps.
How to use audience tags to create first time or return customer promos
While creating a promotion you will see a new option in the set requirements step (step 4) of the create form for audience tags
Select the audience that you want this promotion to be redeemable for
Once you have completed the form and published the promotion, the promotion will only be shown to applicable customers in their cart modal and will be prioritized to the top of the modal